Matchup Tease

To kick off this month long event, we released a teaser clip that showcased some potential bracket matchups.

Bracket Launch

Once the official bracket was released, the audience was free to vote on their first round of matchups.

Voting Phase

Once the bracket of the week was released, additional were assets were shared across Instagram, Tik Tok, and Twitter where over 2.2 million votes were collected.

Winner Announcement

After the different rounds of voting, the winner of the bracket was revealed along with a surprise runner up where both were received a major price drop on eBay’s platform. Within 60 seconds the winning shoe was sold out.