SOCIAL FORWARD CONCEPTS
To bolster Mountain Dew’s presence on TikTok, short form content was created that leveraged the iconic tune showcased in the Super Bowl commercial. All of which, received overwhelming organic engagement.
TROPICAL TUNES
For the die hard fans of this spot, a limited edition vinyl was released to the public which included a tropical lime theme and a special club remix of Kiss From A Lime.
GAME DAY INTERACTION
As the game raged on, the Mountain Dew team join the conversation on twitter where they made a tropical splash.
Credits: Azwani Monroe - Senior Art Director, Gabriel Clermont - Copywriter, Maggie Burdge - Senior Art Director, Kai Fields - Copywriter, Elijah Farmer - CD, Scott H - CD, Emily Smith - GCD