MOUNTAIN DEW GAMING REWARDS PROGRAM

The foundation of this partnership revolved around the gaming rewards program. Players could purchase bottles of Mountain Dew and redeem codes under the bottle cap for special in game rewards for Final Fantasy XIV.

MEET BIG SIPPIN

Named after a popular phrase amongst the Mountain Dew Gaming community, Big Sippin played alongside fans over the course of four weeks where he would complete all previous expansions leading up to Dawntrail. Whether Big Sippin was completing raids or enjoying a stroll through town, fans constantly swarmed the character in pure excitement.

COMMUNITY ENGAGMENT

As the program unfolded, Big Sippin would play alongside the community every Friday. These events were orchestrated by posting open invitations on the Mountain Dew Gaming twitter account.

A GROWING FAN BASE

What started as a fun activation soon turned into a phenomenon within the Final Fantasy community. Players from around the globe took to social channels to express their love for Mountain Dew Gaming’s new mascot.

CAMPAIGN METRICS

The success of this activation showed wins across the board. In addition to impressive social statistics, every Final Fantasy rewards available on Mountain Dew Gaming Rewards was sold out before the end of the marketing campaign.

Credits: Azwani Monroe - Senior Art Director, Gabriel Clermont - Copywriter,